How Do You Stay Connected To Your Clients?

As the demographics of business continue to evolve around us, our marketing must evolve also. You've probably noticed that what you used to do is no longer working as well as it used to. So now what do you do?

People are craving connection and access to information. Are you making it easy for them to connect with you?

Let's start with the basics... The vast majority of businesses are now using enewsletters, blogs and social media in their marketing. Why? Because it works!

1. Enewsletters - Are an inexpensive way to keep in touch with your clients and potential clients. You can inform, showcase your knowledge, services and products. There are many different enewsletter service providers like Constant Contact, IContact, AWeber etc. Some are easier to use than others.

2. Blogs - Rank high in search engine results with their frequently changing content, links to/from your website, keywords, tags etc. From free to thousands of dollars to set up, blogs are a great place to showcase your knowledge and services, and are a great way to expand the reach of your website, newsletter and social media marketing.

3. Social Media - Is either an extremely effective way to connect with your clients and potential clients, or done poorly it is a complete waste of time. Did you know that the 85% of the USA population spends 55 minutes or more on Facebook every day? Roughly one hundred million people use Twitter. Small businesses and major corporations are using social media to interact with their customers every day because it works!

In conjunction with your website, these three marketing tools can dramatically improve your results! We will be going into more depth on each of these in future newsletters.

                              

Please feel free to contact us for an evaluation of how your business could benefit from adding these to your marketing system, or how you can improve whatever you may currently be doing in these areas.

Within Your Reach...

Can Someone Else Do It?

Most entrepreneurs have some level of ADD and not enough clarity, focus, systems and effectiveness. Getting things off your plate that should be done by someone else will free you up to be more successful in your business. How much of your day do you spend on each of these activities?

• Fulfillment, taking care of the business you already have
• Activities that are making you money NOW
• Future seeds, seeding activity for 6 months down the road (writing books, creating products etc)
• Admin tasks, don't need to be done by YOU
• Time wasters, distractions
  

Start with understanding what you have, what you need done, what you need to accomplish. What needs to get done that you can't currently get done? Understand what is in the "gap". And what, if you got it done, would move you forward quickly? Do the things that are going to grow your business the fastest!

If somebody else can do it better, faster or cheaper than you, it is your fiscal responsibility to hire someone to get it done!

Also, if you outsource at the low end of the pay scale, you will need to be more involved; there will be more training and more oversight that needs to be done. At the other end of the scale are the experts who can take the ball and run with it, and can even tell you what and how to get things done. (Cheap overseas outsourcing can be very frustrating and very expensive in the long run. Good quality VA's will be between $25/hr to $75/hr depending on skill and experience.)

Remember, getting the things off your plate will shift things so you can make more money.