Starting on the 12th March, if you have a Facebook Page, you may see your Like numbers drop a bit.
In your Facebook Insights, you may have received a notice saying:
"We've recently updated the way we measure how many people like your page. Pages may see a decrease in likes after March 12, when we remove likes from inactive Facebook accounts"
That's not bad news though, those likes would never have developed into customers because they are no longer using that particular Facebook account. So now you'll receive accurate data that actually counts when using your insights, and hopefully that should drive your engagement numbers up a little.
Still confused and frustrated by Facebook? Want to know how to improve your reach and engagement? Sign up for my FBInsider's Club, where I answer your questions and show you how to make your Facebook page work effectively to drive people to engage with you, resulting in more clients and more money....