As the demographics of business continue to evolve around us, our marketing must evolve also. You've probably noticed that what you used to do is no longer working as well as it used to. So now what do you do?
People are craving connection and access to information. Are you making it easy for them to connect with you?
Let's start with the basics... The vast majority of businesses are now using enewsletters, blogs and social media in their marketing. Why? Because it works!
1. Enewsletters - Are an inexpensive way to keep in touch with your clients and potential clients. You can inform, showcase your knowledge, services and products. There are many different enewsletter service providers like Constant Contact, IContact, AWeber etc. Some are easier to use than others.
2. Blogs - Rank high in search engine results with their frequently changing content, links to/from your website, keywords, tags etc. From free to thousands of dollars to set up, blogs are a great place to showcase your knowledge and services, and are a great way to expand the reach of your website, newsletter and social media marketing.
3. Social Media - Is either an extremely effective way to connect with your clients and potential clients, or done poorly it is a complete waste of time. Did you know that the 85% of the USA population spends 55 minutes or more on Facebook every day? Roughly one hundred million people use Twitter. Small businesses and major corporations are using social media to interact with their customers every day because it works!
In conjunction with your website, these three marketing tools can dramatically improve your results! We will be going into more depth on each of these in future newsletters.
Please feel free to contact us for an evaluation of how your business could benefit from adding these to your marketing system, or how you can improve whatever you may currently be doing in these areas.
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